Makeup buying guide

The Best Makeup Products

Great makeup does not have to be expensive. Most of the products below are drugstore staples that have stayed popular for years because they work reliably. We picked the best option we have reviewed for each step, from base to lips, and noted who each one suits.

Every pick links to a full review. Our choices are based on manufacturer information and the overall pattern of customer feedback — not on sponsored placements.

15 products compared Updated September 2026

Best Makeup Products

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At a Glance

  1. Best Matte Foundation Maybelline Fit Me Matte + Poreless Foundation Check Price
  2. Best Long-Wear Foundation L'Oréal Paris Infallible Fresh Wear Foundation Check Price
  3. Best Glow Base e.l.f. Halo Glow Liquid Filter Check Price
  4. Best Under-Eye Concealer Maybelline Instant Age Rewind Eraser Concealer Check Price
  5. Best Full-Coverage Concealer e.l.f. Camo Concealer Check Price
  6. Best Lengthening Mascara Maybelline Lash Sensational Sky High Mascara Check Price
  7. Best Volumizing Mascara L'Oréal Paris Voluminous Lash Paradise Mascara Check Price
  8. Best Budget Mascara essence Lash Princess False Lash Effect Mascara Check Price
  9. Best Powder Blush Milani Baked Blush Check Price
  10. Best Cream Blush e.l.f. Putty Blush Check Price
  11. Best Budget Highlighter Wet n Wild MegaGlo Highlighting Powder Check Price
  12. Best Long-Wear Lipstick Maybelline SuperStay Matte Ink Liquid Lipstick Check Price
  13. Best Lip Gloss NYX Professional Makeup Butter Gloss Check Price
  14. Best Setting Powder Laura Mercier Translucent Loose Setting Powder Check Price
  15. Best Setting Spray NYX Professional Makeup Matte Finish Setting Spray Check Price
e.l.f. Halo Glow Liquid Filter 3
Best Glow Base e.l.f. Cosmetics

e.l.f. Halo Glow Liquid Filter

A liquid glow filter that works as primer, highlighter, foundation mixer or a light base on its own.

Best for
Anyone wanting a lit-from-within finish without full coverage.
Skip if
People who want coverage for blemishes, or who prefer a flat matte finish.
e.l.f. Camo Concealer 5
Best Full-Coverage Concealer e.l.f. Cosmetics

e.l.f. Camo Concealer

A matte, long-wearing concealer that covers blemishes and redness at a budget price.

Best for
Blemishes, redness and anywhere needing real coverage.
Skip if
Dry under-eyes, where a hydrating concealer is kinder.
e.l.f. Putty Blush 10
Best Cream Blush e.l.f. Cosmetics

e.l.f. Putty Blush

A putty-to-powder texture that blends with fingers and sets to a natural flush.

Best for
Anyone wanting a natural, skin-like flush that lasts.
Skip if
People who prefer applying blush with a brush over powder only.

How to Choose Makeup

Base first. Match foundation to your skin type: matte formulas for oily skin, luminous ones for dry or mature skin, long-wear formulas for long days. Always check shades along the jawline in daylight.

Concealer by job. A brightening concealer is best under the eyes; a thicker, matte one is best on blemishes. Many people own one of each.

Mascara by result. Lengthening formulas give definition and separation; volumising formulas give fullness. Waterproof versions hold a curl better but need an oil-based remover.

Finish to last. Powder controls shine where you need it; setting spray melts layers together and extends wear. Oily skin often benefits from both.

Three Simple Makeup Bags

Everyday natural: e.l.f. Halo Glow, Maybelline Age Rewind, Maybelline Sky High, e.l.f. Putty Blush, NYX Butter Gloss.

Long-wear: L’Oréal Infallible, e.l.f. Camo Concealer, L’Oréal Lash Paradise, Maybelline SuperStay Matte Ink, NYX Setting Spray.

Oily skin: Maybelline Fit Me Matte + Poreless, e.l.f. Camo Concealer, Milani Baked Blush, Laura Mercier Translucent Powder, NYX Setting Spray.

FAQ

Is drugstore makeup as good as high-end?
Often, yes. Many drugstore products are reformulated regularly and perform very well; price is more about packaging, shade range and brand than quality alone.

How do I find my foundation shade?
Identify your undertone, test shades on the jawline in natural light, and check again after the formula has dried down, as some shades deepen slightly.

How often should I replace mascara?
Commonly every three months, for hygiene and because the formula dries out.

Do I need both powder and setting spray?
Not always. Oily skin often benefits from both; dry skin may need only a setting spray.

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